How Carrots ‘N’ Cake adapts to changing digital trends

https://blog.google/web-creators/carrots-n-cake-adapts-changing-digital-trends/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blogspot%2FMKuf+%28The+Keyword+%7C+Official+Google+Blog%29

In 2008, Boston-area resident Tina Haupert wanted to get in shape for her wedding day. Never a fan of crash diets, she started reading healthy living blogs and figured, What the heck, why not start one of my own? She believed healthy foods could be combined with small servings of delicious, guilty pleasures, and Carrots ‘N’ Cake was born.

What began as a personal blog became, in Tina’s words, “a go-to resource for all things healthy living, from my love of delicious food and wine, to fun workouts, quick beauty and fashion tips, and the ‘true life’ of tackling a chronic illness, ulcerative colitis, head first.”

A former social media marketing consultant, Tina is now a full-time certified nutrition coach and functional diagnostic nutrition practitioner, offering group and one-on-one coaching—as well as fitness and nutrition programs—to the Carrots ‘N’ Cake community. She’s built her brand online, attracting local and national media attention and landing book deals, including “The Everything Macro Diet Cookbook,” published in August 2020. And in late 2020, she launched the Carrots ‘N’ Cake podcast

Tina recently chatted with us about how her blog and her business took off.

Tell us about the evolution of your blog from its beginnings to how it became a full-time job.

Tina: I started the blog as a hobby. It was a side gig, but over time, more people started to read it. When I began to have more of an audience, I got in touch with an advertising company and started showing ads in the sidebar. Before ad companies knew what was going to happen with blogs, they used to pay us per page view, which was a pretty decent income for simply blogging and having ads on your site.

I was working full-time and doing the blog on the side for a good two to three years, then ended up quitting my full-time job and having a part-time job. I was doing about 20 hours a week at my part-time job, and then the rest of the time was spent on the blog. Over time, things just kept growing. I ended up getting book deals and traveling a ton so I couldn’t keep the regular job and went all-in, full-time on the blog.

Arecibo Has Fallen Down. A Writer Looks Back.

https://www.nytimes.com/2020/12/02/insider/arecibo-telescope-astronomy.html

Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together.

In my years as a journalist I’ve had the opportunity to crawl around in all sorts of forbidden high-tech environments: underground at CERN, giant water tanks in Houston where they trained the space shuttle and International Space Station astronauts, observatories where the ghosts of famous astronomers lurked in the perpetual twilight of telescope domes. I watched them build the space shuttle and then retire it, and saw them almost abandon the Hubble Space Telescope. Don’t ask me about the Superconducting Super Collider.

On Tuesday we learned that one of astronomy’s greatest sites had fallen. That would be the Arecibo telescope, technically known as the National Astronomy and Ionosphere Center, in Puerto Rico. Its 1,000-foot-wide antenna had been used by scientists studying the cosmos, the atmosphere and dangerous asteroids, and was a symbol of the search for extraterrestrial life.

Two weeks ago, Arecibo’s operator, the National Science Foundation, said the telescope was damaged beyond repair and would be demolished. But on Tuesday it fell down on its own. Nine hundred tons of equipment crashed into the great dish suspended above the rural flora, kicking up dust and stirring a sense of mourning.

It was a slap-in-the-face reminder that nature and chance are the ultimate arbiters of our ambitions, our pride, our destiny.

I visited Arecibo once, in another lifetime. It was 1968 and I was working for a company affiliated with the old Atomic Energy Commission. We were there as part of an experiment with high-altitude clouds of ionized gas. It was a sci-fi dream of an experience, all that gleaming white high-tech in the midst of the jungle mountains.

I became a science writer a few years later, when I published a piece in Technology Review about cosmic rays. In 1976, I joined Sky and Telescope magazine as an assistant typesetter and overall go-fer. That led to a job at the new Discover magazine, part of Time Inc., and then a decade in the woods of upstate New York, where I wrote two books. In 1997, the science editor of The Times, Cory Dean, called me and invited me to lunch.

I never made it back to Arecibo, although it continued to make news. I had planned to stop by on a vacation trip in 2008, but a diving accident sent me to the emergency room instead.

The Arecibo Observatory was on a starvation diet for the last few years. One lesson of all this is that if you don’t maintain something, you will eventually lose it, whether it is a robot on Mars or a telescope on Earth. There was already online debate about whether someone — the N.S.F., Jeff Bezos, Elon Musk? — should rebuild Arecibo for $300 million or so.

But you could argue that all of science has been on a starvation diet since the Apollo years, once we no longer had to worry about beating the Russians. It is worth remembering that the Arecibo telescope started off as a defense project to understand how missile warheads would interact with the atmosphere.

Covering science, you learn that some of the things that have the biggest emotional pull with the public are not always the things that have the biggest weight in the professional scientific community. There is always a push and pull between the old and the new, and sentiment doesn’t always have a vote. That’s just the way scientists are. When the debate about servicing the Hubble was going on 15 years ago, in the wake of the loss of the space shuttle Columbia, some astronomers were arguing it was time to move on, referring to Hubble as “an old jalopy” that had had its day.

As a journalist, I can’t take sides in these kinds of debates, as much as I have my own preferences and tastes in exploration. I still think one of the coolest proposals I’ve heard recently was to send a boat to sail the methane seas of Titan in search of life or at least the kind of chemistry that could lead to it.

Money plays a big role in these deliberations, although history will record that the most recent $12 million operating budget for Arecibo was too much of a bargain to be true.

What never goes away is the ingenuity and brilliance and perseverance of humans.

The scientific community has its own procedures for determining priorities. But us journalists, we’re always writing obits of one sort or another.

Virta Health’s behavioral diabetes treatment service is now worth over $1 billion

http://techcrunch.com/2020/12/02/virta-healths-behavioral-diabetes-treatment-service-is-now-worth-over-1-billion/

A new $65 million investment led by the growth capital and public investment arm of Sequoia Capital will give Virta Health, a developer of a behavioral-focused diabetes treatment, a valuation of over $1 billion.

Virta’s approach, which uses a combination of approaches to change diet and exercise to reverse the presence of type 2 diabetes and other chronic metabolic conditions, has shown clinical success and attracted 100 health care payers to endorse the company’s treatments.

“We partnered with Virta for their ability to deliver unmatched health improvement and cost savings—two clear differentiators from other offerings on the market,” said William Ashmore, CEO of the State Employees’ Insurance Board of Alabama, in a statement. “Especially amid the COVID-19 pandemic, it’s vital that we provide our members the life-changing results Virta is known for delivering, through expert, virtual care delivered right to their home.”

The company said it would use the funding to expand sales and marketing efforts for its services as well as expand its research and development into other non-pharmaceutical therapies for metabolic conditions.

The financing came from Sequoia Capital Global Equities and Caffeinated Capital and brings the company’s total funding to over $230 million and gives it a $1.1 billion valuation, according to a statement.

Alongside Sequoia Capital Global Equities, Caffeinated Capital participated in the round, which brings total funding to more than $230 million and values Virta Health at over $1.1 billion.

Diabetes has long been an attractive condition for startups and has been the first target that companies focused on behavior changes to influence metabolic conditions aim to address. The reason why there are so many diabetes-focused businesses is because of the prevalence of the disease in the U.S. Almost half of adults in the U.S. suffer from obesity, pre-diabetes, or type 2 diabetes and the disease kills thirty people every hour. Diabetes also doubles the risk of death from COVID-19 infections.

Beyond the risks, the costs of treatment are skyrocketing. According to data from the American Diabetes Association released in March 2018, the total costs of treating diagnosed diabetes have risen to $327 billion in 2017 from $245 billion in 2012, when the cost was last examined.

“Given the scope of the metabolic crisis in the U.S. and globally, it cannot be understated how game-changing Virta’s results and care delivery are,” said Patrick Fu, managing partner at Sequoia Capital Global Equities, in a statement. “Virta’s technology-driven, non-pharmaceutical approach has fundamentally changed how diabetes is cared for, and our collective belief in what is possible for population health improvement. This is the future of chronic disease care.”

KKR to acquire animal health firm Argenta for about $100 million – Reuters

https://www.reuters.com/article/kkr-investment-idUSL1N2I3009

Trading information for KKR & Co is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., August 23, 2018. REUTERS/Brendan McDermid

(Reuters) – KKR & Co Inc said on Wednesday it will buy a majority stake in animal health firm Argenta Limited, as the pet and animal care industry continues to draw private sector interest.

Terms of the deal were not disclosed but a person familiar with the matter said KKR agreed to pay around $100 million for its Argenta stake.

KKR will acquire its stake in New Zealand-based Argenta from Tomlinson Group, which will become a significant minority shareholder, a statement said.

Founded in 2006, Argenta provides animal-focused contract research and manufacturing for pharmaceutical companies across the United States, Europe and New Zealand.

Argenta plans to use KKR’s investment to expand its research and development as well as its clinical regulatory services in Europe and the United States, Ben Russell, the company’s chief executive officer, said in an interview.

KKR’s investment was made out of its Health Care Strategic Growth Fund, which raised $1.45 billion from investors in 2017.

Private equity interest in the pet and animal care sector has grown due to significant household spending on animal diet, health, and exercise.

KKR currently owns PetVet Care Centers, a Westport, Connecticut-based network of pet clinics. In 2018, the buyout firm sold its remaining stake in Pets at Home Group, a UK-based pet retailer supplier it bought for 955 million pounds in 2010.

Reporting by Chibuike Oguh in New York; Editing by Sam Holmes

Sri Lankan lawmaker eats raw fish to promote sales hit by coronavirus – Reuters India

https://in.reuters.com/article/health-coronavirus-sri-lanka-fish-idINKBN27X229

COLOMBO (Reuters) – A former Sri Lankan fisheries minister bit into a raw fish at a news conference in Colombo on Tuesday to encourage sales following a slump during the coronavirus pandemic.

Fish sales in the country have cratered after a major coronavirus cluster emerged in the Central Fish Market in the outskirts of the capital last month.

“Our people who are in the fisheries industry cannot sell their fish. People of this country are not eating fish,” said Dilip Wedaarachchi, gesticulating with a medium-sized fish.

Wedaarachchi, an opposition lawmaker, served as fisheries minister until last year.

“I brought this fish to show you. I am making an appeal to the people of this country to eat this fish. Don’t be afraid. You will not get infected by the coronavirus,” he said, before taking a bite out of the whole fish.

The outbreak in the main wholesale market has led to thousands of infections and spread across the country.

Tens of thousands of tonnes of fish have been left unsold after the market was forced to close, and prices plunged as people stopped buying and eating fish, a mainstay of the Sri Lankan diet.

Reporting by Waruna Karunatilake; Writing by Alasdair Pal; Editing by Alexandra Hudson

KKR to acquire animal health firm Argenta for about $100 million – Reuters UK

https://uk.reuters.com/article/us-kkr-investment-idUKKBN27Y1JE

Trading information for KKR & Co is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., August 23, 2018. REUTERS/Brendan McDermid

(Reuters) – KKR & Co Inc said on Wednesday it will buy a majority stake in animal health firm Argenta Limited, as the pet and animal care industry continues to draw private sector interest.

Terms of the deal were not disclosed but a person familiar with the matter said KKR agreed to pay around $100 million for its Argenta stake.

KKR will acquire its stake in New Zealand-based Argenta from Tomlinson Group, which will become a significant minority shareholder, a statement said.

Founded in 2006, Argenta provides animal-focused contract research and manufacturing for pharmaceutical companies across the United States, Europe and New Zealand.

Argenta plans to use KKR’s investment to expand its research and development as well as its clinical regulatory services in Europe and the United States, Ben Russell, the company’s chief executive officer, said in an interview.

KKR’s investment was made out of its Health Care Strategic Growth Fund, which raised $1.45 billion from investors in 2017.

Private equity interest in the pet and animal care sector has grown due to significant household spending on animal diet, health, and exercise.

KKR currently owns PetVet Care Centers, a Westport, Connecticut-based network of pet clinics. In 2018, the buyout firm sold its remaining stake in Pets at Home Group, a UK-based pet retailer supplier it bought for 955 million pounds in 2010.

Reporting by Chibuike Oguh in New York; Editing by Sam Holmes

Kaavan, the worlds loneliest elephant, is finally going free

https://www.bbc.co.uk/news/world-asia-55060433

Kaavan’s nights were spent idling around his small half-acre enclosure, about the same size as half a football pitch and containing a hut with concrete floor. When volunteers from Four Paws International (FPI) animal rights group compiled a report later, they found “a dry moat with narrow concrete walls; compacted soil; no other natural loose substrate, no trees, logs, bushes, rocks, tires or any other structures”.

Worlds loneliest elephant arrives for new life in Cambodia

https://www.bbc.co.uk/news/world-asia-55132839

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Two-million-year-old skull of human cousin unearthed

https://www.bbc.co.uk/news/world-australia-54882214

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Body dysmorphia: Bigorexia leading to depression in gym-goers

https://www.bbc.co.uk/news/uk-wales-54733684

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