How our emotions affect store prices

Stores should take shoppers’ emotions into account when setting prices, and a new article outlines why. Indeed, some retailers could have profits 7 to 10 percent higher if they pursued different pricing strategies, the study finds….

Stores should take shoppers’ emotions into account when setting prices, and a new article outlines why. Indeed, some retailers could have profits 7 to 10 percent higher if they pursued different pricing strategies, the study finds….