The shifting rationales for vaping

A new study harnesses social media data to explore — in their own words — the reasons people use e-cigarettes and why they started vaping in the first place. Nearly half of people say they began vaping in an effort to quit smoking cigarettes, while other reasons included their taste, the ability to use them indoors and their ‘cool factor.’…

A new study harnesses social media data to explore — in their own words — the reasons people use e-cigarettes and why they started vaping in the first place. Nearly half of people say they began vaping in an effort to quit smoking cigarettes, while other reasons included their taste, the ability to use them indoors and their ‘cool factor.’…