Want to give a good gift? Think past the 'big reveal'

Gift givers often make critical errors in gift selection during the holiday season, according to a new research article. The research suggests that gift givers tend to focus on the moment of exchange when selecting a gift, whereas gift recipients are more focused on the long-term utility or practical attributes of the gift….

Gift givers often make critical errors in gift selection during the holiday season, according to a new research article. The research suggests that gift givers tend to focus on the moment of exchange when selecting a gift, whereas gift recipients are more focused on the long-term utility or practical attributes of the gift….