Would you pay $20 a day to lease a luxury car?

Frequent payments can make consumers feel better about the benefits they are receiving from their purchase. More frequent payments can help people appreciate recurring pleasures and increase the likelihood of purchasing. The findings has implications for merchants and nonprofits….

Frequent payments can make consumers feel better about the benefits they are receiving from their purchase. More frequent payments can help people appreciate recurring pleasures and increase the likelihood of purchasing. The findings has implications for merchants and nonprofits….